Interview with Natascia Balbi Marketing manager at Prestige Italia.

Natascia, tell us how the image of Prestige Italia has changed ...

“From 2018 we began a profound renewal to align corporate communication with the quality of our product. Always innovative in the equestrian world, we wanted to introduce a high-profile image to highlight our fundamental values: product quality, attention to detail and manufacturing excellence typical of Made in Italy”.

How did you choose to convey these messages through your brand book?

“We decided to combine the quality and excellence of our product with the beauty of Venetian architecture: the Villas of our territory have served as a splendid backdrop to the photo shoot in our catalog”.

And what about the technical part?

“The choice of technical partners has deliberately followed the line of excellence. Who accompanied us on this journey necessarily had to marry our mission: quality, technology and innovation”.